I created a subpage for Gillette focused on the iconic 1989 campaign "The Best a Man Can Get." The page highlights the idea that the campaign is about men becoming the best version of themselves. It also shows how important their loved ones are in that journey — they want to be better not just for themselves, but for others too.
LANDINGPAGE
FOR CAMPAGNE
While creating the page, I had to combine the emotional message of "The Best a Man Can Get" with showcasing the Fusion5 ProGlide razor. The goal was to reflect the iconic spirit of the campaign while presenting the razor as a result of years of innovation. I highlighted how the product evolved alongside the brand's values. This fusion of technology and emotion shows that grooming is both a personal and meaningful experience.
EMOTION
& TECHNOLOGY
The campaign "The Best a Man Can Get" is aimed at modern, self-aware men who want to take care of themselves and be better—for themselves and for those who matter most. In the subpage, I focused on bringing out this emotional side of the user persona. I chose imagery that shows authentic emotions and connections with loved ones, to reflect the deeper motivation behind his self-care routine. The goal was to show that the Gillette user isn't just focused on appearance, but on being present, responsible, and the best version of himself.
FOR THOSE
WHO CARE
CAMPAGNE
PAGE
I created a subpage for the Gillette website dedicated to the iconic campaign "The Best a Man Can Get." Originally launched in 1989, this campaign became a symbol of modern masculinity and personal excellence. While designing the page, I focused on highlighting the core message — that it’s about men striving to be the best version of themselves. I also wanted to emphasize the emotional side of the campaign: the idea that men want to grow and improve not just for themselves, but for the people they care about most.
CAMPAGNE
PAGE
I created a subpage for Gillette focused on the iconic 1989 campaign "The Best a Man Can Get." The page highlights the idea that the campaign is about men becoming the best version of themselves. It also shows how important their loved ones are in that journey — they want to be better not just for themselves, but for others too.
EMOTION
& TECHNOLOGY
While creating the page, I had to combine the emotional message of "The Best a Man Can Get" with showcasing the Fusion5 ProGlide razor. The goal was to reflect the iconic spirit of the campaign while presenting the razor as a result of years of innovation. I highlighted how the product evolved alongside the brand's values. This fusion of technology and emotion shows that grooming is both a personal and meaningful experience.
FOR THOSE
WHO CARE
The campaign "The Best a Man Can Get" is aimed at modern, self-aware men who want to take care of themselves and be better—for themselves and for those who matter most. In the subpage, I focused on bringing out this emotional side of the user persona. I chose imagery that shows authentic emotions and connections with loved ones, to reflect the deeper motivation behind his self-care routine. The goal was to show that the Gillette user isn't just focused on appearance, but on being present, responsible, and the best version of himself.
