TOGETHER TASTES BETTER
TOGETHER TASTES BETTER
TOGETHER TASTES BETTER
TOGETHER TASTES BETTER
Key assumptions
While designing the page for the "Together Tastes Better" campaign, the main goal was to highlight the joy of spending time with loved ones. The focus was on emotional moments shared around meals, where Coca-Cola naturally becomes part of the experience. I wanted the page to feel warm and relatable, showing real connections and everyday celebrations.
It was important to balance emotional storytelling with clear visuals of Coca-Cola enjoyed alongside food. The design, colors, and images all worked together to reflect the heart of the campaign — that together really does taste better.
Key assumptions
Key assumptions
While designing the page for the "Together Tastes Better" campaign, the main goal was to highlight the joy of spending time with loved ones. The focus was on emotional moments shared around meals, where Coca-Cola naturally becomes part of the experience. I wanted the page to feel warm and relatable, showing real connections and everyday celebrations.
It was important to balance emotional storytelling with clear visuals of Coca-Cola enjoyed alongside food. The design, colors, and images all worked together to reflect the heart of the campaign — that together really does taste better.
Campaign persona
Campaign persona
Anna Kowalska, 29,
lives in Warsaw and works as a marketing specialist. Despite a busy career, she prioritizes spending quality time with her friends. Her social life revolves around organizing casual dinners, movie nights, and weekend outings like brunches or hiking. Anna enjoys exploring new cafes, attending concerts, and sharing spontaneous adventures with her close circle.
She’s active on social media, sharing moments of joy and connecting with brands that celebrate friendship and togetherness. Coca-Cola’s "Together Tastes Better" campaign resonates with her, as it reflects her belief that the best memories are made with friends. For Anna, Coca-Cola is a
drink that adds to those special moments and strengthens connections.
Anna Kowalska, 29,
lives in Warsaw and works as a marketing specialist. Despite a busy career, she prioritizes spending quality time with her friends. Her social life revolves around organizing casual dinners, movie nights, and weekend outings like brunches or hiking. Anna enjoys exploring new cafes, attending concerts, and sharing spontaneous adventures with her close circle.
She’s active on social media, sharing moments of joy and connecting with brands that celebrate friendship and togetherness. Coca-Cola’s "Together Tastes Better" campaign resonates with her, as it reflects her belief that the best memories are made with friends. For Anna, Coca-Cola is a
drink that adds to those special moments and strengthens connections.
Campaign persona
Anna Kowalska, 29,
lives in Warsaw and works as a marketing specialist. Despite a busy career, she prioritizes spending quality time with her friends. Her social life revolves around organizing casual dinners, movie nights, and weekend outings like brunches or hiking. Anna enjoys exploring new cafes, attending concerts, and sharing spontaneous adventures with her close circle.
She’s active on social media, sharing moments of joy and connecting with brands that celebrate friendship and togetherness. Coca-Cola’s "Together Tastes Better" campaign resonates with her, as it reflects her belief that the best memories are made with friends. For Anna, Coca-Cola is a
drink that adds to those special moments and strengthens connections.
Main Challenges
One of the main challenges I faced was having to create materials for a tender without receiving any materials from the client. This required me to develop everything from scratch, ensuring that the materials would meet the client’s expectations. Additionally, I had to
make sure that the final materials would align perfectly with the campaign's brand identity and visual style.
It was crucial that they appeared as if they were directly created for the brand campaign, reflecting its tone, values, and overall aesthetic. This task demanded a high level of creativity, attention to detail, and a deep understanding of the
brand's visual and messaging guidelines.
One of the main challenges I faced was having to create materials for a tender without receiving any materials from the client. This required me to develop everything from scratch, ensuring that the materials would meet the client’s expectations. Additionally, I had to
make sure that the final materials would align perfectly with the campaign's brand identity and visual style.
It was crucial that they appeared as if they were directly created for the brand campaign, reflecting its tone, values, and overall aesthetic. This task demanded a high level of creativity, attention to detail, and a deep understanding of the
brand's visual and messaging guidelines.
Photos
in the Brand Style
Due to the absence of provided images, stock photos were selected. They were chosen to reflect
the Coca-Cola brand atmosphere - warm, emotional, and authentic. Focus was placed on natural lighting, emotional expression, and a friendly, uplifting mood consistent with the brand identity.
Each image was completely redrawn and modified to match the content precisely.
Photos in the Brand Style
Photos
in the Brand Style
Due to the absence of provided images, stock photos were selected. They were chosen to reflect the Coca-Cola brand atmosphere - warm, emotional, and authentic. Focus was placed on natural lighting, emotional expression, and a friendly, uplifting mood consistent with the brand identity.
Each image was completely redrawn and modified to match the content precisely.
Due to the absence of provided images, stock photos were selected. They were chosen to reflect
the Coca-Cola brand atmosphere - warm, emotional, and authentic. Focus was placed on natural lighting, emotional expression, and a friendly, uplifting mood consistent with the brand identity.
Each image was completely redrawn and modified to match the content precisely.
TOGETHER
TASTES
BETTER
TOGETHER
TASTES
BETTER